LinkedIn is the world’s largest professional network, and it allows you to build an online profile that features your experience and skills. It also allows you to network with other users in a professional environment, so it provides a great way to connect with contacts from your current work world, and connect with people from worlds you’d like to work in. LinkedIn profiles tend to feature highly in Google searches (though not as high as profile pages with .ac.uk suffixes).
A well-constructed LinkedIn profile can be a great way to:
- Develop your professional on-line presence
- Build your networks and make connections
- Increase your visibility
- Actively look for jobs, companies or career opportunities