Thing 4: Presenting yourself – personal ‘brand’ and social media

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Image: Ben Salter

In this Thing we will have a look at how you may be perceived online, and what you can do to raise or control your profile – including getting active on Twitter.The first thing many people (including potential and current employers) will do when they hear your name is Google you, so it’s important to learn how to ‘curate’ that brand. A good way to think about it is as an extension of the professional you. A strong online presence can be a powerful tool in achieving your professional goals, particularly in promoting your work and reaching a wider audience.

 

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