Thing 5: Professional Networks – LinkedIn

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LinkedIn is the world’s largest professional network, and it allows you to build an online profile that features your experience and skills. It also allows you to network with other users in a professional environment, so it provides a great way to connect with contacts from your current work world, and connect with people from worlds you’d like to work in. LinkedIn profiles tend to feature highly in Google searches (though not as high as profile pages with .ac.uk suffixes).

A well-constructed LinkedIn profile can be a great way to:

  • Develop your professional on-line presence
  • Build your networks and make connections
  • Increase your visibility
  • Actively look for jobs, companies or career opportunities

and above all enhance your professional profile, Research from Elsevier suggests that 65% of researchers are on LinkedIn

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Thing 4: Presenting yourself – personal ‘brand’ and social media

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Image: Ben Salter

In this Thing we will have a look at how you may be perceived online, and what you can do to raise or control your profile – including getting active on Twitter.The first thing many people (including potential and current employers) will do when they hear your name is Google you, so it’s important to learn how to ‘curate’ that brand. A good way to think about it is as an extension of the professional you. A strong online presence can be a powerful tool in achieving your professional goals, particularly in promoting your work and reaching a wider audience.

 

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